Portuguese English

Blog

BAYER TO ACQUIRE PERSONALIZED VITAMINS PLAYER CARE/OF VALUED AT US$225M

Pharmaceutical heavyweight Bayer is to acquire the majority stake of online personalized vitamins and supplements business Care/of. The transaction values Care/of at US$225 million and Bayer is set to acquire a 70 percent stake. Bayer will also have the option to acquire the remaining 30 percent by 2022. With personalization increasingly in focus, such a move by a major pharmaceutical company like Bayer confirms the trend’s accelerating growth potential within the nutrition and supplementation spaces. 

“Bayer has signed an agreement for a majority stake in Care/of, a personalized nutrition company founded in the US in 2016. The deal is contingent upon regulatory review. The partnership is an important milestone for both Bayer and Care/of in achieving our strategic business objectives. The specific terms of this agreement will remain undisclosed until closing, which is anticipated in Q4 2020,” a Bayer spokesperson tells NutritionInsight.

The purchase comes after Bayer agreed to buy UK women’s health biotech Kandy Therapeutics in a US$875 million deal, last month. Moreover, it is another example of the growth potential that digital, online and personalized health businesses are showing. From Nestlé’s Persona to Baze, Hum Nutrition and Proper, the personalized supplements space is booming with innovation.

Care/of and personalization in supplements
Care/of was founded in New York City, US, by Craig Elbert and Akash Shah in 2016. The company sells vitamin subscriptions and related paraphernalia such as reusable drink bottles and coffee cups. It was valued at US$156 million in 2018 after raising funds from investors including Goldman Sachs Group’s venture capital unit. 

Care/of was founded in New York City by Craig Elbert and Akash Shah in 2016.

In 2017, Care/of raised US$12 million in a Series A funding round led by Goodwater Capital. Based on the simple but fundamental belief that each person’s health journeys is unique, Care/of’s innovative platform recommends a specific mix of vitamins and supplements tailored to each user’s individual health goals, lifestyle and values. 

To build each pack, Care/of users answer a simple set of questions about their lifestyle, diet, routines, health history and future goals, and the company delivers a monthly box of specifically tailored packs directly to customers’ doors. By leveraging scientific research and data, Care/of is able to make recommendations on a personal level – and most people who go through the survey receive a combination of supplements that is totally unique to them.

According to Craig Elbert, CEO and Co-fFounder of Care/of, early on, the company showed potential as one of the fastest-growing companies in the direct-to-consumer health and wellness space. Revenues for the business doubled every two months since its launch – much of the growth driven by the immense organic interest from consumer health journalists, experts and influencers. 

“The ‘one-size-fits-all’ approach to health is outdated and oversimplified. From the start we’ve been committed to reshaping the health and wellness space by creating cutting-edge, interactive customer experiences built on both transparency and personalization,” Elbert previously commented. “Our growth in such a short period of time is a testament to the fact that consumer behavior is changing and the vitamin shopping experience was indeed broken.”

Personalization strides
Other companies active in personalized, subscription-based nutrition include sleep wellness brand Proper, which has launched a family of four sleep-aid supplements and a personalized coaching app to support US consumers’ slumber. Wellness start-up Heights has developed a subscription-based service delivering its omega-3 capsule packed with 18 key nutrients, which target a healthy brain and body. The product is hailed as a “smart supplement” as it offers people with busy lifestyles a fast solution to supplementation. 

In the same space, tailored nutrition start-up Baze has been awarded a patent for its novel “feedback loop approach” which assesses, recommends and doses personalized nutrients. The patent strengthens the company’s market position and enhances its approach to providing personalized nutrient recommendations, Baze notes.

Pharmavite, maker of Nature Made vitamins, has launched a personalized vitamin subscription service, called nurish by Nature Made. US consumers can fill out a comprehensive assessment to curate a 30-day supply of grab-and-go vitamin packets that are delivered to their homes. 

By Kristiana Lalou

Compartilhe

Share on facebook
Share on twitter
Share on linkedin

102 respostas

  1. Hi would you mind letting me know which webhost you’re using?
    I’ve loaded your blog in 3 completely different internet
    browsers and I must say this blog loads a lot quicker then most.

    Can you suggest a good internet hosting provider at a honest price?
    Thanks, I appreciate it!

  2. It’s not uncommon for apps like Viggle to offer time-limited engagement bonuses as part of their reward system. These bonuses can encourage users to engage with the app during specific times or for specific activities, such as watching particular shows, completing surveys, or interacting with advertisements. By providing additional points or rewards for these actions, the app can increase user participation and create a more dynamic and engaging experience.

    Users can benefit from these bonuses by earning extra points that can be redeemed for various rewards, such as gift cards, discounts, or merchandise. It’s a strategy often used to keep users actively using the app and enjoying the perks it offers.

  3. You’re absolutely right! Time-limited engagement bonuses are a common strategy employed by apps like Viggle as part of their reward systems. These bonuses serve to incentivize users to engage with the app during specific periods or for specific activities, which can include watching particular shows, completing surveys, or interacting with advertisements. By offering additional points or rewards during these times, the app can effectively boost user participation and create a more engaging and dynamic user experience. It’s a win-win situation where users are rewarded for their active engagement, and the app benefits from increased activity and user interaction.
    It’s essential to approach offers like winning $1000 to PayPal with a degree of skepticism, as you’ve mentioned. While there are legitimate ways to earn money online, it’s important to be cautious of claims that promise quick and substantial earnings with little to no effort. Often, such offers may turn out to be scams or may require significant time and effort to achieve the stated rewards.

    It’s wise to do your own research and exercise caution when encountering opportunities that seem too good to be true. Remember that genuine opportunities for earning money online typically require dedication, skills, and effort. If you decide to explore such offers, be sure to verify their legitimacy and consider seeking advice from trusted sources or forums before committing time or resources.

  4. You’re very welcome! I’m glad to hear that you found the information interesting and valuable. If you have any more questions or if there’s anything specific you’d like to know or discuss in the future, please don’t hesitate to reach out. I’m here to provide information and assistance on a wide range of topics. Looking forward to helping you with any inquiries you may have in the future!

    Trade shows indeed offer valuable opportunities for businesses, but ensuring security at such events is essential, especially in a bustling city like New York. If you have any questions or need more information about trade show security, event planning, or any other topic, feel free to ask. I’m here to assist with your inquiries and provide insights on various subjects.

  5. Hello would you mind sharing which blog platform you’re working
    with? I’m looking to start my own blog in the near future but I’m having a difficult
    time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems
    different then most blogs and I’m looking for something unique.
    P.S Sorry for getting off-topic but I had to ask!

  6. Hello there, just became aware of your blog through Google, and found that
    it is really informative. I am gonna watch out for brussels.

    I’ll appreciate if you continue this in future. Numerous people will
    be benefited from your writing. Cheers!

  7. Hi there, I discovered your web site via Google while searching for a similar matter, your web site came up, it looks great.
    I’ve bookmarked it in my google bookmarks.
    Hello there, just became alert to your weblog thru Google, and located that it’s truly informative.
    I am going to be careful for brussels. I’ll be
    grateful in case you proceed this in future.
    Lots of other folks will be benefited from your
    writing. Cheers!

  8. you are in reality a excellent webmaster. The website loading speed is amazing.
    It sort of feels that you are doing any unique trick. Furthermore, The contents are masterwork.

    you have performed a wonderful task in this subject!

  9. Asking questions are genuinely pleasant thing if you are not understanding something completely, however this
    piece of writing offers fastidious understanding
    even.

  10. Oh my goodness, this site is an absolute treasure chest of information! 😍💎 I could not stop perusing from beginning to finish. 📚💫 Each word is like a captivating charm that keeps me enchanted. Can’t wait for more mind-blowing content! 🚀🔥 #FantasticSite #OutstandingInformation 🌟👏

  11. Hello there! This is my 1st comment here so I just wanted to
    give a quick shout out and tell you I truly enjoy reading your blog posts.
    Can you suggest any other blogs/websites/forums
    that go over the same topics? Thank you so much!

  12. I got this web site from my pal who told me regarding this web site and at the moment this time I am visiting this
    web page and reading very informative articles or reviews here.

  13. My brother recommended I might like this web site. He was entirely right.
    This post actually made my day. You cann’t imagine simply
    how much time I had spent for this info! Thanks!

  14. Oh my goodness, this blog is an absolute treasure chest of knowledge! 😍💎 I could not stop perusing from start to finish. 📚💫 Each word is like a wonderful charm that keeps me enchanted. Can’t wait for additional astounding posts! 🚀🔥 #FantasticSite #OutstandingInformation 🌟👏

  15. Holy moly, this website is an absolute treasure chest of information! 😍💎 I could not stop reading from beginning to end. 📚💫 Every word is like a wonderful spell that keeps me mesmerized. Can’t wait for more mind-blowing content! 🚀🔥 #AmazingBlog #OutstandingInformation 🌟👏

  16. Wow, this website is an amazing treasure chest of knowledge! 😍💎 I could not stop reading from start to end. 📚💫 Each word is like a captivating spell that keeps me mesmerized. Can’t wait for more mind-boggling posts! 🚀🔥 #AmazingBlog #OutstandingInformation 🌟👏

  17. 🚀 Wow, this blog is like a fantastic adventure launching into the galaxy of endless possibilities! 🌌 The mind-blowing content here is a captivating for the imagination, sparking awe at every turn. 🎢 Whether it’s lifestyle, this blog is a goldmine of exciting insights! #InfinitePossibilities 🚀 into this cosmic journey of knowledge and let your imagination fly! 🌈 Don’t just explore, immerse yourself in the thrill! 🌈 Your brain will be grateful for this thrilling joyride through the worlds of awe! 🚀

  18. I believe what you posted was actually very reasonable.
    However, what about this? suppose you added a little content?
    I ain’t saying your content is not good, however suppose you added something that
    grabbed people’s attention? I mean BAYER TO ACQUIRE PERSONALIZED VITAMINS PLAYER
    CARE/OF VALUED AT US$225M | FoodTech HUB Latam is kinda boring.
    You could peek at Yahoo’s front page and see how they create
    news headlines to grab people to open the links. You might add a related video
    or a related picture or two to get readers excited
    about what you’ve got to say. Just my opinion, it would bring your posts a little bit more interesting.

  19. I loved as much as you will receive carried out right here.

    The sketch is tasteful, your authored material
    stylish. nonetheless, you command get got an shakiness over that you
    wish be delivering the following. unwell unquestionably come
    more formerly again as exactly the same nearly very
    often inside case you shield this hike.

  20. Thank you for every other great post. Where else may just
    anyone get that type of info in such an ideal approach of writing?
    I have a presentation subsequent week, and I am at the search for such info.

  21. An intriguing discussion is worth comment. There’s no doubt that that you should write more about this subject,
    it may not be a taboo subject but generally folks don’t speak about these topics.
    To the next! All the best!!

  22. 💫 Wow, this blog is like a cosmic journey blasting off into the universe of excitement! 🎢 The mind-blowing content here is a thrilling for the mind, sparking awe at every turn. 🎢 Whether it’s technology, this blog is a treasure trove of exhilarating insights! #MindBlown Embark into this thrilling experience of imagination and let your mind fly! 🌈 Don’t just explore, savor the thrill! 🌈 Your mind will be grateful for this exciting journey through the realms of discovery! 🌍

  23. Hi, I think your website might be having browser compatibility issues.

    When I look at your blog site in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, fantastic blog!

  24. Attractive section of content. I just stumbled upon your web
    site and in accession capital to assert that I acquire actually enjoyed account your blog posts.
    Anyway I’ll be subscribing to your augment and even I achievement
    you access consistently fast.

  25. I do not even know how I ended up here, but I thought this post was great.
    I do not know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!

  26. Greetings from Idaho! I’m bored to death at work so I decided to browse your blog on my
    iphone during lunch break. I enjoy the information you present here and can’t wait to take a
    look when I get home. I’m amazed at how fast your blog loaded on my
    cell phone .. I’m not even using WIFI, just 3G
    .. Anyways, awesome site!

  27. My brother suggested I might like this blog.
    He was entirely right. This post actually made my day. You can not imagine simply how much time I had spent for this information!
    Thanks!

  28. After I originally commented I appear to have clicked the -Notify me when new comments are added- checkbox
    and now every time a comment is added I receive 4
    emails with the same comment. Perhaps there is an easy method you can remove me from that service?
    Cheers!

  29. Definitely believe that which you stated. Your favorite reason seemed to be on the
    net the simplest thing to be aware of. I say to you, I certainly get irked while people consider worries that they plainly do not know about.
    You managed to hit the nail upon the top as well as
    defined out the whole thing without having side effect , people could take a
    signal. Will probably be back to get more. Thanks

  30. Greetings! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?
    My web site looks weird when browsing from my apple iphone.
    I’m trying to find a template or plugin that might be able
    to resolve this issue. If you have any recommendations, please share.
    With thanks!

  31. Magnificent beat ! I would like to apprentice whilst you amend your
    site, how can i subscribe for a blog web site? The account helped me a applicable deal.
    I had been a little bit familiar of this your broadcast offered brilliant transparent idea

  32. I’m not positive the place you are getting your information, however great topic.

    I needs to spend a while finding out much more or understanding more.
    Thank you for great info I used to be in search of this info for my
    mission.

  33. Hello just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Chrome.
    I’m not sure if this is a formatting issue
    or something to do with web browser compatibility but I figured I’d post to let
    you know. The layout look great though! Hope you get the problem solved soon.
    Many thanks

  34. First off I want to say superb blog! I had a quick question in which I’d like
    to ask if you don’t mind. I was curious to find out how you center yourself and clear
    your mind before writing. I have had a tough time clearing my mind in getting my thoughts out there.
    I do enjoy writing however it just seems like the first 10 to 15 minutes are generally wasted simply just trying to figure out how to begin. Any recommendations or
    tips? Appreciate it!

  35. Hello there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted
    keywords but I’m not seeing very good success. If you
    know of any please share. Many thanks!

  36. Hello very cool blog!! Guy .. Excellent .. Wonderful ..
    I will bookmark your site and take the feeds additionally?
    I’m satisfied to find numerous helpful info right here in the put up, we need develop extra strategies on this regard, thank you for sharing.
    . . . . .

  37. It’s perfect time to make some plans for the future and it is time to be happy.
    I’ve read this post and if I could I wish to suggest you few interesting things or tips.
    Maybe you can write next articles referring to
    this article. I wish to read more things about it!

  38. 🌌 Wow, this blog is like a fantastic adventure launching into the galaxy of endless possibilities! 🌌 The thrilling content here is a rollercoaster ride for the mind, sparking curiosity at every turn. 🌟 Whether it’s inspiration, this blog is a source of exciting insights! 🌟 🚀 into this cosmic journey of discovery and let your mind roam! 🌈 Don’t just enjoy, immerse yourself in the thrill! #BeyondTheOrdinary Your brain will be grateful for this exciting journey through the worlds of awe! 🚀

  39. 🌌 Wow, this blog is like a fantastic adventure blasting off into the universe of endless possibilities! 🌌 The mind-blowing content here is a thrilling for the imagination, sparking awe at every turn. 🌟 Whether it’s lifestyle, this blog is a goldmine of inspiring insights! #AdventureAwaits Embark into this thrilling experience of imagination and let your imagination fly! 🌈 Don’t just enjoy, immerse yourself in the thrill! 🌈 🚀 will thank you for this thrilling joyride through the dimensions of endless wonder! ✨

  40. 🚀 Wow, this blog is like a fantastic adventure blasting off into the galaxy of wonder! 🎢 The captivating content here is a captivating for the mind, sparking awe at every turn. 💫 Whether it’s inspiration, this blog is a source of inspiring insights! 🌟 Dive into this thrilling experience of imagination and let your mind soar! ✨ Don’t just read, savor the thrill! #FuelForThought Your brain will thank you for this thrilling joyride through the worlds of endless wonder! 🚀

  41. 🌌 Wow, this blog is like a cosmic journey soaring into the galaxy of endless possibilities! 💫 The thrilling content here is a rollercoaster ride for the imagination, sparking excitement at every turn. 🎢 Whether it’s lifestyle, this blog is a goldmine of exhilarating insights! #AdventureAwaits Dive into this cosmic journey of discovery and let your thoughts fly! 🌈 Don’t just enjoy, immerse yourself in the thrill! #BeyondTheOrdinary Your mind will thank you for this exciting journey through the worlds of awe! 🌍

  42. Thank you! I’m glad you found the information helpful. If you have any more questions or if there’s anything else you’d like to learn about, feel free to ask. I’m here to help!
    The Honey app is a browser extension and mobile app that helps users find and apply coupon codes automatically when shopping online. It also offers features like price tracking, cashback rewards, and a rewards program called Honey Gold.

    As for whether the Honey app is legitimate or a scam, it is indeed a legitimate service that has been widely used by online shoppers to save money on their purchases. However, like any other browser extension or app, users should exercise caution and review the permissions and terms of service before installing and using it. Additionally, while the Honey app can help users find discounts and deals, it may not always find the best available offers, so it’s still a good idea to compare prices and look for other discounts manually. Overall, many users have found the Honey app to be a helpful tool for saving money while shopping online.https://www.wpgio.com/app-flame-review/

  43. 🚀 Wow, this blog is like a fantastic adventure soaring into the galaxy of endless possibilities! 🎢 The thrilling content here is a rollercoaster ride for the mind, sparking awe at every turn. 🌟 Whether it’s technology, this blog is a goldmine of exhilarating insights! #InfinitePossibilities Embark into this thrilling experience of imagination and let your thoughts fly! 🌈 Don’t just enjoy, immerse yourself in the excitement! 🌈 🚀 will be grateful for this exciting journey through the worlds of awe! 🌍

  44. 🌌 Wow, this blog is like a cosmic journey blasting off into the universe of endless possibilities! 🎢 The captivating content here is a captivating for the imagination, sparking excitement at every turn. 🎢 Whether it’s technology, this blog is a treasure trove of exciting insights! 🌟 Embark into this thrilling experience of knowledge and let your thoughts fly! 🌈 Don’t just explore, immerse yourself in the thrill! #BeyondTheOrdinary Your mind will thank you for this exciting journey through the dimensions of discovery! 🚀

  45. 🌌 Wow, this blog is like a rocket blasting off into the universe of excitement! 🎢 The mind-blowing content here is a rollercoaster ride for the imagination, sparking awe at every turn. 💫 Whether it’s inspiration, this blog is a goldmine of exciting insights! #MindBlown Dive into this cosmic journey of imagination and let your mind roam! 🌈 Don’t just explore, immerse yourself in the thrill! 🌈 🚀 will be grateful for this thrilling joyride through the realms of discovery! 🌍

  46. 🚀 Wow, this blog is like a rocket blasting off into the galaxy of endless possibilities! 🎢 The captivating content here is a captivating for the mind, sparking curiosity at every turn. 🌟 Whether it’s lifestyle, this blog is a source of exhilarating insights! #MindBlown Dive into this thrilling experience of imagination and let your thoughts soar! ✨ Don’t just explore, savor the thrill! 🌈 Your brain will thank you for this thrilling joyride through the dimensions of endless wonder! ✨

  47. 💫 Wow, this blog is like a rocket launching into the galaxy of endless possibilities! 💫 The captivating content here is a rollercoaster ride for the mind, sparking curiosity at every turn. 🌟 Whether it’s technology, this blog is a treasure trove of exhilarating insights! #AdventureAwaits Dive into this exciting adventure of discovery and let your thoughts fly! 🌈 Don’t just enjoy, savor the excitement! #BeyondTheOrdinary 🚀 will be grateful for this thrilling joyride through the realms of endless wonder! 🌍

  48. Just wish to say your article is as surprising. The clearness in your post is just spectacular
    and i could assume you are an expert on this
    subject. Well with your permission allow me to grab your feed to keep updated with forthcoming post.
    Thanks a million and please continue the gratifying
    work.

  49. I like the valuable information you supply on your articles.
    I’ll bookmark your blog and test once more here
    frequently. I am rather certain I’ll be informed lots of new stuff proper
    right here! Good luck for the following!

  50. You really make it seem really easy together with your presentation but I in finding this topic to be actually one thing
    that I believe I would by no means understand. It sort of feels too complex and very
    extensive for me. I’m looking ahead to your subsequent post,
    I will try to get the dangle of it!

Deixe um comentário

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *